About me

Hi there! I'm a marketing professional with 5 years of experience in community building, content creation, and user adoption. I've worked at Bonitasoft and BTU Protocol as a Marketing & Community Specialist and Growth Hacker.

At Bonitasoft, I boosted brand awareness and community engagement through social media, influencer partnerships, and multi-channel strategies, increasing user acquisition via newsletters by 203% and achieving a Twitter CPR of $0.0049.

At BTU Protocol, I drove paid media campaigns, ASO, and UI/UX design for the Verso app, leading to 25K+ downloads in five months and a +237K% increase in Play Store searches.

Previously, I worked as a Freelance Digital Artist and as a Marketing Assistant at Jagdamba Industries Ltd, where I helped secure a major contract with Kolkata Metro Railways.

I'm passionate about engaging communities, creating impactful content, and leveraging innovative strategies. When I’m not working, I explore new tech and digital art.