About me

I’m a certified Google Ads (AdWords) Specialist and Google Partner with over 13 years’ experience managing high-performing campaigns across a wide range of industries — from small local businesses to global ecommerce brands.

I first started running ads for my own ventures, learning how to make every click count. That hands-on experience developed into a career managing Google Ads accounts both as a senior strategist within UK agencies and as a trusted consultant to clients worldwide.

My approach is practical, honest, and results-driven. Whether it's reducing wasted spend, improving return on ad spend, or identifying opportunities to scale, I focus on what actually drives performance — not theory.

As the search landscape evolves, I’ve expanded into AI search visibility — helping businesses understand how visible and relevant their content is within emerging tools like ChatGPT, Google SGE, and Perplexity. This complements my paid search work, allowing clients to future-proof their visibility across both ad and organic AI-driven environments.

I offer clear, jargon-free recommendations that you can actually implement — whether you're investing in Google Ads, improving organic performance, or preparing your business for what’s coming next.

What clients say:

"Within a week, the audit had already paid for itself. I wish I’d done it sooner."
—Ian M., IamKohChang

"John brought knowledge and fresh thinking to one of our new business starts. His advice has gone a long way to improving their digital presence."
—Lisa McGeady, The Prince’s Trust

"John understands the needs of small business owners and I’ve been really impressed with how he helps them."
—Andy Pringle, Start Your Own Business Ltd